A few months ago on STAR94 they featured a man named Matisyahu as their NBT (Next Big Thing). I thought it was different because he was singing reggae, but I actually found that I enjoyed his song, "King Without a Crown". I didn't hear much about him until we went to visit Danny at Spring Hill. Turns out It was his room mate, Patrick, and his new favorite artist. That's when I found out that this reggae singer was a big-bearded Jewish guy with a Yamaca. I got two of his songs on iTunes. "King Without a Crown" and "Beat Box".
I'll have to listen next time I'm at your house. Amazon and AllMusic don't have free previews of the songs. iTunes has a preview but I can only listen to about 2 seconds at a time because of dial-up.
He's like a rappin reggae cool jew dude. I watched a video of him. I looked up his tour schedule and found out that he is not headed to your city or any in my state.